Luxury brand management: a world of privilege

Introduction

Chapter 1. Specificities of the luxury industry

Chapter 2. Major luxury sectors

Chapter 3. The power of the luxury brand

Chapter 4. Brand lifecycle

Chapter 5. The luxury client

Chapter 6. Brand identity

Chapter 7. Managing creation

Chapter 8. Communication

Chapter 9. International distribution

Chapter 10. Retailing

Chapter 11. Logistics and licensing

Chapter 12. The brand audit

Index