Tourism and hospitality development between China and EU

Introduction / Guojun Zeng

part 1. Management and sustainable development of hotels. The comparison of service innovation between high level hotels and budget hotels in China / Hong Xu, Yuqing Liu, Lei Song and Ruihan Wang

The effect of gender difference on turnover of hotel's employees in China / Yun Yang and Jiannan Li

Research on the optimization of the government's role in the development of hotel industry / Hong Wang and Tianyu Sun

part 2. Marketing and development of tourism destination. The eco-experience as a complementary offer to coastal product in a mass tourism destination / Júlio Mendes, Manuela Guerreiro and Patricia Oom do Valle

Research on symbiotic spatial structure of scenic spots based on the original authenticity construction : take Three Gorges as an example / Hong Mu, Lulu Yao, Wei Zhang, Qianqian Ban and Zijun Lei

Research on influence factors of dynamic recreation value of desert scenic spots / Hong Li and Jinlian Shi

Research on the administrative system reform of exploitation-prohibited region: taking Hailuogou, Gongga Mountain as example / Guanghai Fu, Chunrong Tong, Dongdong Sun and Lihui Lou

The research into the world heritage value and tourism development of dike-pond agriculture in the Pearl River Delta / Shenghui Guo

Study on microblog marketing feasibility and countermeasures of tourism enterprises in China / Qin Peng

Research on motivation, experience, satisfaction and behavioral intention of museum tourism: a case of Macau Museum / Juan Tang and Chenyu Qiu

part 3. Tourism resource and tourism impact. The economical and social impacts of tourism on Kharga Oasis local citizens in Egypt / Tamer Hamdy Abd El Latif Ayad and Shujun Ye

Residents' perception and attitudes toward tourism impact under different participation mode in China / Jiaxue Liu, Suyan Shen and Quan Gao

Analyzing regional rural tourism development with a cognitive mapping approach: the case of Jiangsu Province, China / Suyan Shen and Shaojing Lu

A comparative research on industrial features between festivals and exhibitions in China / Xiaomin Wang and Guangquan Dai

A study on college students' motivation for leisure travel in Macau / YingChuan Wang and Yuo Lo

part 4. Tourism resource, safety and education. On tourism management professional teachers' team construction in colleges and universities: in Changchun Normal University as an example / Hui Li

Research and practice on cultivating pattern of "cooperation between school and enterprise, combining learning with working, group developing" in higher vocational education / Ying He and Fang Liu

A discussion on tourism resources evaluation / Shuang Liu and Nengzhi Tan

Research on the tourist demands and evaluation for public tourism services / Jufeng Xu and Mengyang Sun

A study on the formation mechanism of 'Lv you' tourists incidents: an qualitative analysis based on grounded theory / Yongguang Zou and Xiangmin Zheng.