How to think like a behavior analyst: understanding the science that can change your life

Basic concepts. What is behavior analysis? Is it psychotherapy? ; It's called behavior analysis; just what does analysis mean and how exactly do you analyze someone's behavior? ; Is behavior analysis a science or is it just another form of clinical treatment? ; What exactly is evidence-based treatment? Isn't there evidence for all treatments? ; Who provides direct behavior-based services? ; Is behavior really all that predictable? ; So, behavior analysts don't have theories, they just have data? ; Summary of basic concepts.