pt. 1. Understanding strategy, forces, selection, and positioning
Ch. 1. Hospitality management strategies in perspective
Ch. 2. External and internal driving forces
Ch. 3. Strategy selecting and positioning
pt. 2. growth strategies of development, financial options, and brand strategy
Ch. 4. Business development strategies
Ch. 5. Financial strategies
Ch. 6. Brand strategy and management
pt. 3. offensive (revenue development) strategies of marketing, sales, and customer retention
Ch. 7. Marketing strategies
Ch. 9. Customer service and quality strategies
pt. 4. functional strategies of human resources, technology, and purchasing
Ch. 10. Human resource management strategies
Ch. 11. Technology management and applications
Ch. 12. Purchasing concepts
pt. 5. defensive (business preservation) strategies of risk management, crisis management, and communications
Ch. 14. Crisis management
Ch. 15. Communications and public relations
pt. 6. implementation of strategic planning, organizational and operational concepts, and leadership
Ch. 16. strategic planning process
Ch. 17. Organizational and operational concepts
Ch. 18. Leadership profiles.
