Accounting for the numberphobic: a survival guide for small business owners

1. Your financial dashboard : the net income statement, cash flow statement, and balance

2. The net income statement : the key to growing your profits

Line items on your net income statement

Management benchmarks

3. Using your net income statement to improve profits : driving with your eyes open

Driving profits for product businesses

Driving profits for service businesses

4. The breakeven point : when your business is truly self-sustaining

Why the breakeven point matters

How to discover the breakeven point

It takes time to each the breakeven point

Marketing expenses can help or hinder

Staying at or above your breakeven point

5. Your cash flow statement is speaking : can you hear it?

Why cash flow is important

Net revenue and cash are not the same thing

How the cash flow statement works

Budgeting cash the easy way

Cash-burning traps to avoid

6. Managing your cash flow : more is better

Managing your cash inflow

Managing your cash outflow

7. What 's you company worth? : the balance sheet holds the secret

What the balance sheet reveals

The three sections of the balance sheet

8. The balance sheet in action : how to win friends and influence bankers

What the balance sheet numbers reveal

How to improve your balance sheet

How a bank evaluates a business

Duration of a loan and the role of collateral

Eight myths about dealing with banks

9. Putting it all together : your financial dashboard in real time

Basic business transactions

Ratios and percentages help find the patterns

10. Numbers make the business : an interview with Norm Brodsky

Inside the mind of NOrm Brodsky.