Brand storytelling: integrated marketing communication for the digital media landscape

Book Cover
Author
Quesenberry, Keith A
Publisher
Rowman & Littlefield
Publication Date
[2023]
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
branding
Branding (Marketing)
Case studies
Electronic books
Instructional and educational works
Internet marketing
Matériel d'éducation et de formation
Social aspects
Storytelling
Storytelling -- Social aspects
Stratégie de marque
Études de cas

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Contributors
Coolsen, Michael K. author
ISBN
9781538176382
9781538176399
9781538176375

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