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The talk of the party: political labels, symbolic capital, and American life
The talk of the party: political labels, symbolic capital, and American life
Author
Jarvis, Sharon E
Publisher
Rowman & Littlefield
Publication Date
c2005
Language
English
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Table of Contents
From the Book
Political branding, 1948-2004
What are parties worth?
The enduring party
The evolving party
The conflicted party
The two major parties and everyone else
Brand dominance : consistency prevails.
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Subjects
Subjects
Political culture
Political culture -- United States
Political parties
Political parties -- United States
Politics and government
United States -- Politics and government -- 1945-1989
United States -- Politics and government -- 1989
More Details
ISBN
9780742538573
9780742538566
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