From the Book - First Da Capo Press edition.
Preface: the birth of a big idea
All about them in the digital world
The difference between content and context
What we sell versus what we exchange for money
"Hey, look at me" (we hate him but we become him)
Behaving in the world of all about them
Moving into all about them
The heart of all about htem: understanding CC 2 CC
Walking your walk, talking your talk.
