Freud on Madison Avenue: motivation research and subliminal advertising in America
Author
Publisher
University of Pennsylvania Press
Publication Date
c2010
Language
English
Description
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Subjects
Subjects
Advertising
Advertising -- United States -- Psychological aspects -- History
Consumer behavior
Consumer behavior -- United States -- History
Electronic books
History
Motivation research (Marketing)
Motivation research (Marketing) -- United States -- History
Psychological aspects
Subliminal advertising
Subliminal advertising -- United States -- History
Advertising -- United States -- Psychological aspects -- History
Consumer behavior
Consumer behavior -- United States -- History
Electronic books
History
Motivation research (Marketing)
Motivation research (Marketing) -- United States -- History
Psychological aspects
Subliminal advertising
Subliminal advertising -- United States -- History
More Details
Contributors
ISBN
9780812242515
9780812204872
9780812204872
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