Sponsorship in marketing: effective communication through sports, arts and events

Book Cover
Author
Cornwell, T. Bettina
Publisher
Routledge
Publication Date
2014.
Language
English

Description

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Subjects

Subjects
BUSINESS & ECONOMICS / Marketing / General
Corporate sponsorship
Marketing
Performing arts sponsorship
Special events
Special events -- Marketing
Sponsoring
SPORTS & RECREATION / Business Aspects
SPORTS & RECREATION / General
Sports sponsorship

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ISBN
9780415739801
9780415739795

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