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SocialCorp: social media goes corporate
SocialCorp: social media goes corporate
Author
Postman, Joel
Publisher
New Riders
Publication Date
c2009
Language
English
Book
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Table of Contents
From the Book
Social media goes corporate
What does it take to become a SocialCorp?
What are social media and web 2.0?
Can you control your brand, or just share it?
Using social media to reach the right people
Balancing social media risk and reward
Can you count everything that counts?
SocialCorp 2.0: corporate communications inside out.
Author Notes
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Subjects
Subjects
Communication en gestion
Communication in management
Médias sociaux
social media
More Details
ISBN
9780321580085
9780321574343
NoveList
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