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Advertising and popular culture
Advertising and popular culture
Author
Fowles, Jib
Publisher
Sage Publications
Publication Date
c1996
Language
English
Book
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Description
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Published Reviews
Table of Contents
From the Book
Energizers
Origins
Flagrant criticisms
The dynamics behind the advertisement
The dynamics of popular culture
Exchanges
The surface of the advertisement, composed and consumed
Deciphering advertisements
Mixed receptions
The project of the self
In perspective.
Author Notes
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Subjects
Subjects
Advertising
Advertising -- Social aspects -- United States
Popular culture
Popular culture -- United States
Social aspects
More Details
ISBN
9780803954823
9780803954830
NoveList
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