Machine generated contents note: RULE ONE THE CORE IS EVERYTHING
Principle #1 A Brand's Essence Says It All
Principle #2 The Customer Really Does Know Best
Principle #3 Your Reputation Precedes You
Principle #4 Play Nicely Together ... or Else
Principle #5 Sleep Soundly, Work Fearfully
RULE TWO YOU HAVE NOTHING WITHOUT THE FOUNDATION
Principle #6 Integrity Is Next to Godliness
Principle #7 A Single Word or Symbol Can Speak Volumes
Principle #8 The Whole Is Larger than Its Parts
Principle #9 Mind Your P's (and You Can Forget About the A's)
Principle #10 Do as I Do, Not as I Say
RULE THREE THERE ARE MANY CHOICES BUT ONLY ONE CUSTOMER
Principle #11 Strategy Is the Heart, but Measurement Is the Lifeblood
Principle #12 Frameworks, Frameworks, Frameworks
Principle #13 Perception Really Is Your Customer's Reality
Principle #14 Communicate; Then Communicate Some More
Principle #15 It's More than Just Channel Surfing
RULE FOUR DO THE RIGHT THINGS FOR THE RIGHT REASONS
Principle #16 It's All About the Relationship
Principle #17 You Don't Have to Go It Alone
Principle #18 It's Not About You, It's Really About Me
Principle #19 The Long Arm of the Law
RULE FIVE INFRASTRUCTURE IS MORE THAN JUST PIPES
Principle #20 There's a Reason It's Called the Center
Principle #21 Technology Is Only the Enabler
Principle #22 Right Information, Right People, Right Time, Wrong Thought
RULE SIX LEAD AND OTHERS WILL FOLLOW
Principle #23 Leadership Isn't a Noun, It's a Verb.
