Making Hispanics: how activists, bureaucrats, and media constructed a new American

Introduction : Making Hispanics : classification and the politics of ambiguity

Civil rights, brown power, and the "Spanish-speaking" vote : the development of the Cabinet Committee on Opportunities for Spanish Speaking People

The rise of a Hispanic lobby : the national council of La Raza

"The toughest question" : the US Census Bureau and the making of Hispanic data

Broadcasting panethnicity : Univision and the rise of Hispanic television

Conclusion: The Hispanic category and the development of a new identity politics in America.