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Marketing to generation X
Marketing to generation X
Author
Ritchie, Karen
Publisher
Lexington Books
Publication Date
c1995
Language
English
Book
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Description
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Published Reviews
Table of Contents
From the Book
How I got started
Why bother?
What did we do to deserve them?
Diversity reigns!
Mass media: the wonder years
Growing up X: rumor, scandal, and trash TV
Interactivity and the new media
Consumer behavior: choosing brand X
Future X: implications for marketing
The future of advertising.
Author Notes
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Subjects
Subjects
Generation X
Marketing
Young consumers
More Details
ISBN
9780029265451
NoveList
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