Burn your business plan!: what investors really want from entrepreneurs

Preface

Acknowledgments

Introduction : Investor relations for entrepreneurs

Part I : Perspectives on business planning

Raising money in an age of high anxiety : why investors have business plan phobia ; Ask the wrong question and you'll get the wrong answer

where we've gone wrong in thinking about business plans ; Is planning a useful exercise? What the research shows

Part II : Seven actions you should take before preparing a business plan

Look inward : what is your startup karma? ; Presentation : giving form to your ideas ; Compose a synopsis ; Develop meaningful and hard-hitting financials ; Build a web site that demonstrates your business model ; Use publicity to attract investor attention ; Touch the marketplace

Part III : Business planning and the investment process

What you're selling and what investors are buying : capitalize on investor psychology ; Teaming up with AOL for love and money : a case study ; Best investor relations approach for you.